I met Asa Asika at the Diamond Woman event in Lagos (he was very polite and helpful to me) where there was an array of famous faces but that was not the first time I had seen him. I first came across him in music videos and often saw him with some of the people I like to listen to such as Boj and Naeto C. He works in the entertainment industry in Nigeria and at a very young age has made a name for himself therefore I asked him questions about his life and work.
Tell me about yourself
Asa Asika is a young Nigerian with an interest in entertainment, marketing & advertising.
How did you get into the work you do now?
I got into my current profession mainly through affiliation. My uncle and a few other members of my family had been involved in this business which created an opportunity for me to have some access to it.
Did you ever want to do something else?
Of course! Growing up I wanted to be a footballer like many other young boys. As i grew older I then wanted to become an Anthropologist but here I am today.
Does your family support your work?
My family members are my number one supporters of my work, they are constantly asking questions and looking for ways for me to improve my craft.
You once spoke on branding the people you’ve signed for management. Are you, Asa Asika, a brand?
That’s a tough question for many reasons. It depends on how you look at it to be honest.
For you, what are the best and worst things about your career?
The environment is so unpredictable, but also very exciting. One has to prepare for uncertainty!
Does it affect your personal and love life?
I think it’s important to give any project 101%, however I do think there must be a balance.
What do you do with your free time?
I like to travel, discover the world and of course catch up with family and friends.
What’s the best advice you can give to someone who wants a career like your own?
You have to be fearless, think outside the box and be ready to stand alone sometimes.